Yes, it’s shocking but true: When a Facebook “Like” is registered on a page, it may not be from an actual living person. Today, Facebook announced that it has improved on its efforts to enforce its Terms of Service by going after these false likes.
In a post on the company’s security blog, Facebook states that it has started to improve its automated systems to go after and remove these phantom likes. Facebook adds that these new efforts should not be noticed much by the general public as it expects to get rid of less than one percent of Facebook Likes on a page. It adds:
These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.
Facebook hopes that these new automated removal of false Likes will provide its users with a more accurate look at how many people are actually viewing their pages. It also asks people to report any suspicious Like activity to its Hacked page.